Job Description

We’re looking for a Digital CRO & Personalization Manager to lead optimization efforts across our ecommerce and wholesale platforms. This is an exciting opportunity for a data-driven marketer with a strong passion for A/B testing, conversion rate optimization (CRO), and personalization. You’ll play a key role in enhancing the user experience, driving engagement, and maximizing conversion through continuous experimentation and strategic insights.

Key Responsibilities

Conversion Rate Optimization & A/B Testing

• Own and execute the CRO roadmap, fostering a data-driven culture of continuous testing and experimentation across ecommerce and wholesale websites.
• Analyze user behavior to uncover friction points and optimize key areas of the site including landing pages, checkout flows, and navigation to improve performance and engagement.

Personalization & Customer Experience

• Build and maintain a long-term personalization testing roadmap aligned with business goals.
• Act as the in-house expert on testing methodologies and personalization strategies, supporting cross-functional teams including marketing, merchandising, creative, and development.
• Lead personalization initiatives across ecommerce, wholesale, email, and paid media using platforms such as Dynamic Yield and AI-driven recommendation engines.
• Collaborate with internal teams to ensure alignment between personalization, content performance, and conversion path optimization.

Performance Analysis & Reporting

• Translate A/B test results and analytics into actionable insights and long-term strategies that drive growth.
• Continuously evaluate site data to identify new CRO opportunities and measure the effectiveness of ongoing optimizations.
• Conduct competitive research and trend analysis to uncover emerging best practices and new approaches to personalization.

Qualifications

• 5+ years of experience in CRO, personalization, and A/B testing, with a strong background in ecommerce.
• Extensive experience with Dynamic Yield or comparable personalization/testing platforms.
• Proven ability to partner with development teams to implement testing strategies and troubleshoot technical challenges.
• Deep understanding of user experience design and customer journey optimization.
• Expertise in optimizing key conversion points such as landing pages, mobile UX, and checkout flows.
• Strong analytical skills with proficiency in tools like Google Analytics, Dynamic Yield, and other testing platforms.
• Background in hypothesis-driven experimentation and data storytelling.
• Experience with HTML and CSS is a plus.
• Strong project management skills and the ability to work independently.
• Apparel or retail merchandising experience preferred.
• Exceptional attention to detail and organizational skills.

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